Mia Simmonds
26 years old
London born, Miami raised
Skills
- Marketing Strategy
- Creative Direction & Content Production
- Social Media & Brand
- Influencer Marketing
- Performance Marketing & Analytics
- UX & Digital Experience
Tools
- Meta Ads Manager
- GA4
- Adobe Photoshop
- Adobe Illustrator
- Adobe Premiere Pro
- ActiveCampaign
- TravelClick / Amadeus CMS
Social Media and Marketing Manager
Grand Beach Hotels · Miami, FL
- Manage social media and marketing across three Miami hotel properties, overseeing organic social, paid advertising, website development, influencer partnerships, email marketing and digital content
- Personally create and produce content for organic social and paid advertising, including photography, short-form video, editing and graphic design, using AI-assisted tools to streamline production and creative workflows
- Plan and coordinate photo and video shoots, working with videographers, models, stylists and external production teams
- Developed an influencer valuation framework to evaluate creators and structure partnership offers based on our paid social CPM. Manage collaborations from outreach and negotiation through content delivery and usage rights
- Led the creative and content side of a full website redevelopment across the portfolio: production and creative direction, UX and site experience, content strategy, and post-launch analytics (see the Web highlights on the portfolio page)
- Manage Meta ad campaigns and organic social growth across the portfolio (see the Paid and Social highlights on the portfolio page for the numbers)
Photographer
Pret-a-Portrait · Worldwide
- Traveled to schools across the U.S. and Europe shooting high-quality student portrait days, working through tight per-student timelines
- Learned to work with difficult subjects (getting unhappy kids to smile) and to stay steady under the pressure of a fully booked, fast-moving shoot day
- Built technical skill in studio lighting, composition and directing young subjects across a high volume of sessions
Social Media Assistant
The Village People · London, UK
- Managed social content for Prince of Peckham, a busy South London pub and cultural venue, capturing and producing photo and video content around the venue, events, food, music, nightlife and community
- Supported the venue’s social and event marketing, including campaigns for local, national and international DJs, and produced and distributed a weekly newsletter to 30,000+ subscribers
MA Multidisciplinary Design, Distinction
Northumbria University · Newcastle upon Tyne, UK
- Completed live client briefs within a simulated agency environment
- Worked in a simulated creative agency, developing solutions to real client challenges through design thinking, research and collaborative problem-solving. Gained hands-on experience in creative strategy, innovation and turning ideas into practical solutions.
BSc (Hons) Marketing and Management, Upper Second-Class
Newcastle University · Newcastle upon Tyne, UK
- Studied marketing strategy, consumer behavior and business management, with a focus on applying these principles to real-world business challenges. Developed a marketing plan for a local gin brand as part of a dissertation project, earning a Distinction.