Mia Simmonds
Social Media & Marketing Manager · Grand Beach Hotels, Miami
$2.71Mdirect ad revenue
49.97Mimpressions
+48%Instagram growth
Photo from a Grand Beach Hotels shoot I produced
Social Media & Marketing Manager · Grand Beach Hotels, Miami
Photo and video content produced for the Grand Beach Hotels portfolio, shot across all three hotels for the new website launch.
Click to enlarge · some are video
Lead the creative and content side of a full website redevelopment in conjunction with the developers across the Grand Beach Hotels portfolio: one portal site and three hotel subdomains.
Planned the visual concept, developed shot lists, coordinated the hotel, videographers, models, stylist, set assistants and runners.
Worked closely with developers to review layout, navigation, spacing, mobile responsiveness and user flow.
Shape how copy, imagery, video, offers and CTAs work together so the site feels consistent with the brand and ownership requests.
Lead post-launch quality checks, site updates and booking-path reviews, using performance data to identify issues and improve the user experience.
Create and manage paid social campaigns from concept through launch: ad creative, campaign builds, and the performance analysis that shows what's actually driving bookings.
Results After 1.5 Years
Selected Campaigns
Campaign concepts and ad creative: video, photography, graphics, copy, test variations.
Align each ad's technical setup with its creative. The strategy is getting the right ad in front of the right audience.
Track each campaign's performance throughout its run, testing creative and audiences and shifting spend toward what's working.
Report results back to ownership to help secure more budget for paid media, using the data to decide what to test next.
Looking for my design work?
Design Portfolio ↗
Social
Lead organic social across three hotel properties: strategy, shooting, publishing and performance.
Since taking over the Miami Beach Instagram, I have reshaped the account to better reflect the property, build a distinct brand identity and create content designed to inspire travel and support direct bookings. Through a more consistent visual style, clearer brand voice and performance-led content strategy, the account has grown to 39K followers, up 48% since I took over.
Selected content — click to play.
Content Production
Concept, shoot and edit short-form video, photography and social creative end to end.
Posting & Engagement
Post everything myself and stay engaged with past and future guests, replying to comments and DMs directly.
Influencer Relations
Manage influencer relations end to end: outreach, vetting fit, arranging stays and delivering the content.
Analytics & Optimization
Track performance, identify what drives engagement, shape future strategy.